Eric Dombach, “the coaches' coach,” is one of the most respected figures in business coaching. He specializes in guerilla and online marketing, sales force creation, intellectual property generation, and organizational and financial restructuring. He has coached over 100 small to mid-sized companies and trained more than 1,500 business coaches across 4 continents. He is the President of The Coaches' Coach, a professional training and coaching company, and a former franchisee of ActionCOACH. His published works include Secrets of a Business Coaching Rock Star, Business Coaching Franchisee Buyer's Guide, and Do You Have What It Takes to Be a Successful Business Coach? among others.
In his blog, Eric Dombach shares tips on business coaching marketing, emphasizing the importance of using the Internet to generate leads. Here are some ways on how to maximize the power of the Internet to your advantage:
*Include a blog on your website, and update it regularly. Fill it with high-value, high-impact, content-rich articles that your clients and prospects will find helpful and actionable as they build their businesses. Push as much excellent content to your prospects as possible so that they begin to regard you as a trusted advisor.
*Use an email auto-responder solution. This allows you to keep in touch with your leads and clients. Create an auto-responder email sequence and enroll your new leads into the sequence after they opt in for your free report. Have numerous calls to action in your sequence.
*Get social. Create accounts on Facebook, Twitter, and LinkedIn, the three most ubiquitous social online networks. Using these sites, engage in conversations with people and get them interested in what you have to say.
More buiness coaching tips from Eric Dombach may be found at MyCoachesCoach.com.
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