Eric Dombach: Make the Internet work for you

From Eric Dombach

Eric Dombach, known as "The Coaches' Coach" for his expertise in the field of business coaching, knows a thing or two about marketing. After all, marketing is one of the main tools in his trade. Having written the books Business Coaching Franchise Buyer’s Guide and Secrets of a Business Coaching Rock Star, he is also president of a firm called The Coaches Coach. The firm is devoted to training business coaches and small- to mid-sized businesses towards success. Over a hundred businesses and well over a thousand coaches have blossomed with the help of The Coaches Coach.

From July 25, 2011

One of the most powerful tools today is the Internet. Eric Dombach shares tips on how to successfully utilize online marketing:

1. Creating a FREE report and a squeeze page in a website will bring attention to a webpage where visitors can enter contact information to access the report.

2. A website should include a blog. At least once a week, the website owner is advised to write pieces that clients will find helpful. The idea is to share prime content that has people seeing the website as an authority and trusted advisor.

3. It is best to use an email auto-responder solution. When people sign up for a free report, the website owner should create a series of e-mails for them to get at a predetermined time.

4. Starting one’s social networking conquest on Facebook, Twitter, and LinkedIn, is also recommended.

From July 25, 2011

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