Are you winging it? Eric Dombach on keeping things systematic

From Eric Dombach

Systematizing sales is a key ingredient in any business, and business coaches are not an exception. “Winging it” involves a lot of guesswork without any guarantee of success or predictability. It makes for poor business. Eric Dombach reveals nine signs that a business coach is winging it with sales and provides solutions to avoid such behavior and improve sales.

From Eric Dombach

Is there any little wonder why business coaches cringe at the word “sales?” The nine signs of poor systematizing are as follows:


1. First meetings are awkward.
2. The prospective clients don’t believe that coaching can help.
3. The client seems confused.
4. The coach gets tongue-tied when met with objections.
5. The clients have a hard time finding a level with which to engage the coach.
6. The coach does not know why he or she is losing sales.
7. The clients appear hesitant.
8. The clients don’t seem convinced of the value of coaching.
9. The meeting ends without a clear yes or no.


Eric Dombach suggests that systematizing the sale process is the key to improving the success rate of business coaches. Both the coach and the client will appreciate the additional effort taken to improve rapport and service quality.

From Eric Dombach

The Nine Signs that you’re Winging it in your Business Coaching Sales is a three-part series by Mr. Dombach. It is available at The Coaches’ Coach official blog:MyCoachesCoach.com.