Eric Dombach: The role of social media on the business coaching industry

Just like in any other business, business coaches rely heavily on marketing for them to be successful. According to renowned business coach Eric Dombach, a “solid social media presence” is important if a business coach wants to succeed in the industry. The emergence of social networking sites such as Facebook and Twitter has undoubtedly changed how individuals and companies advertise their products and services. Aside from being cost-efficient, marketing through social media is effective for business coaches because they get to interact with their clients both in a strictly professional manner and in a more casual way.

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Though there are millions of people and companies who make use of these social networking sites either for professional use, some are overwhelmed in navigating them and get confused by all the jargon (e.g., hashtags or tweets). To overcome this, Eric Dombach suggests that business coaches learn the general environment of each website. This is also important so that they can be aware on how to properly address their clients (or followers). For example, business coaches who use Facebook and Twitter can talk to their clients in a casual manner, while those who use LinkedIn must present themselves professionally.

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No matter what the website is, Eric Dombach recommends that business coaches tailor their approach to the “vibe” of the site they’re using. Also, it is important that business coaches talk less about themselves and more about how they can help their clients. Knowing these approaches is essential for business coaches to establish their credibility to prospective clients.

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More information on Eric Dombach and the marketing strategies for business coaches can be found at MyCoachesCoach.com.